足球竞猜软件

科技成为第一生产力,百年以来商业进入超级时代。
以“商品”为核心,“进-销-存”管理为维度的传统零售系统,越来越不适应当前市场发展,未能满足顾客消费体验和商家效率提升。
新的商业时代,零售商需要全新的零售系统。
又一城“MON”全渠道超级零售系统,以“顾客”为核心,基于“人-货-场”三大商业要素为技术开发维度,全面满足零售企业的多类型渠道、多元化业态、多样化场景、社会化营销,以及复合式供应链的经营需求。
解决方案
瞬息万变的新零售时代,零售商面临复杂的全渠道场景及多元的消费需求。
又一城以一套经营“人”的全渠道超级零售系统为基础,从企业的发展需求出发,
围绕“超级用户”思维,立足于全渠道,为不同行业、业态的零售商提供立体式全渠道零售解决方案,
帮助企业实现数字化销售,构建零售全场景,沉淀超级用户,打通全渠道数据,最终实现新零售变革。
新零售计划
不同商业时代有不同商业形态,百年商业发展遵循超级商业规律。
以超市、百货为代表的超级卖场集合多种品类,以电商、团购为代表的超级平台聚集众多流量,以社交、资讯平台为代表的超级生态多维度赋能商业。
新的商业时代,零售商需要深挖超级用户,建立自有流量池。
又一城“超级用户”新零售计划,基于“超级用户”思维,推出社区商业、品牌企业、商业联盟和消费代理等四大商业模式,深入“数字化销售”建设,满足多行业、多业态的存量市场保有与增量市场扩充的发展需求。
当前位置:零售资讯>电商一味禅>业界资讯>百亿鏖战下沉市场

BAIYIAOZHANXIACHENSHICHANG

发布时间:2020-01-19来源:亿邦动力 流量下沉 下沉市场 电商下沉

足球竞猜软件 YIGAOGUANGDEPINPAIZHIZHANZHANJUSHUYIYONGHUXINZHI,ZAIYIBAIYIBUTIEDEJIAGEYOUSHILIULAOKELAXINKE,RANHOUTONGGUOQUANPINLEIYOUSHIZHANGXIAOZHANZHUYONGHU,DANYAOSHANGTANG,LIANGCAOMANCANG,BINGQIANGMAZHUANG,JUHUASUANDIQISHIZU。

2020NIANDEDIYICHANGDIANSHANGZHANSHI,BIYULIAOZHONGLAIDEGENGZAOGENGMENGLIE——ZHUZHANCHANGZAIXIACHENSHICHANG,ZHENGTIZHANXIANZEYANSHENDAOQUANYUSHICHANG,SHUANGFANGDEZHANSHITOURUDOUGAODABAIYIZHIJU。

ZAIXIACHENSHICHANG,PINDUODUOFANGSHOU,JUHUASUANJINGONG;ZAIYIERXIANSHICHANG,ZESHIPINDUODUOJINGONG,DAALIFANGSHOU。ZONGZHI,LIANGZHEGONGSHOUYOUSHI。

足球竞猜软件 BAIYIBUTIESHISHUANGFANGZUIXINDE“DAGUIMOSHASHANGXINGWUQI”。ZAOYUZHENGMIANCHONGJIZHIXIA,KANSIWENCAOSHENGQUANDEPINDUODUO,YEWUYOUSUOBODONG。

足球竞猜软件 YIDONGJIANCEPINGTAITrustdataDASHUJUFABUDEBAOGAOXIANSHI,GANGGANGGUOQUDE2019NIAN12YUE,PINDUODUODEYUEHUORENSHU,HUANBIXIAJIANGLE6.19%。

足球竞猜软件 12YUEDEYUEHUOYONGHUHUANBIXIAJIANG,BUNANLIJIE,YINWEIYOUSHUANG11DEJIACHI,GEDADIANSHANGPINGTAI11YUEDEYUEHUOSHUJUKENDINGSHIQUANNIANZUIGAODE,DANZUOWEISHUANG11ZHUCHANGDETAOBAODEYUEHUO,YEJIUJINJINXIAJIANGLE3%ZUOYOU。

足球竞猜软件 ERDISANFANGSHUJUPINGTAI“CHAODUICHENGJISHU”DESHUJUGUANCEXIANSHI,SHUANGSHIERZHIHOUPINDUODUODERIJUNGMVHEBAIYIBUTIECHANPINGMVSHUANGSHUANGXIAHUA,ZHEIWEIRENSHIYUCE,SHOUYAZHIXIA,YUJI20Q1ZAIJUHUASUANBAIYIBUTIECHONGJIXIA,PINDUODUOGMVJIANGCHENGSHOUGENGDAYALI。

当然,这样的预测也仅仅是推断而已,但下沉市场的战局胶着却是实情。

足球竞猜软件 SHUANGFANGBUXIZHONGJIN,FADONGQUANMIANZHANYI,SHIYINWEISHICHANGZUGOULIAOKUOYOUREN。

国家统计局1月17日发布的数据显示,2019年,中国社会消费品零售总额达411649亿元,同比增长8%,已经超越美国,登顶全球第一消费大国。

足球竞猜软件 TONGQI,QUANGUOWANGSHANGLINGSHOUE106324YIYUAN,BISHANGNIANZENGZHANG16.5%。QIZHONG,CHI、CHUANHEYONGLEISHANGPINFENBIEZENGZHANG30.9%、15.4%HE19.8%。ZHEIYIWEIZHE,DIANSHANGSHICHANGYIRANCHUYUYIGEZHANGZHOUQIDEHONGGUANLIHAOZHIZHONG。

足球竞猜软件 ERWEILAIZHUYAODEKEHUZENGLIANG,HENDAYIBUFENLAIZIYUXIACHENSHICHANG——ZHEIJIUSHISUOYOUDIANSHANGJUTOUDOUDUIQIHUSHIDANDAN、CUNTUBURANGDEGENBENYUANYIN。

ZAIZHEICHANGBAIYIAOZHANZHONG,ALIXIRUHEPAIBINGBUZHEN?XIACHENZHIZHANZHONG,ZUOWEIXIANFENGDUIDEJUHUASUAN,SHENGFUSHOUDAODISHISHENME?

1

聚划算胜负手:立大旗,高补贴,全品类

2019NIAN3YUE,CHENJIXUJIUDEJUHUASUANZHONGXINFUXING,XUNSUSHANGWEI,CHENGWEIALIXITINGJINXIACHENSHICHANGDEXIANFENGDUI。

BICI,TAOBAO、TIANMAOZONGCAIJIANGFANDUIJUHUASUANDEDINGWEISHI,“ALIJITUANPINZHIHUIJINGJIZHANLVECHUANGKOU,QUANQIUXIAOFEIZHEPINZHIHUISHENGHUOSHOUXUANGOUWUPINGTAI”,ZAICIHOUDE618、SHUANG11、SHUANG12DENGZHUZHANCHANGMOLIANZHIHOU,DAOLE2020NIAN,JUHUASUANDEGONGSHIYUEFALINGLI。

QISHENGFUSHOUYOUSANGE,DIYISHILIDAQI,SHULIQIDIANSHANGXINGYEDIYIPINZHIHUIPINGTAIDEGONGZHONGXINGXIANG。

足球竞猜软件 2019NIANSUIMO、2020NIANNIANCHU,JUHUASUANKAISHIZOUDAOGAOGUANGZHIXIA,GAODIAOKAIQIPINPAIZHIZHAN。

GANGGANGGUOQUDE2020NIANYUANDAN,ZAIZHANWAI,JUHUASUANBAIYIBUTIEKUANIANYEYUJIANGSUWEISHI、BEIJINGWEISHI、HEILONGJIANGWEISHI、HEBEIWEISHIYIJIBZHANLIANDONG,SITAIYIWANGGONGZHENFASHENG;ZAITAONEI,JUHUASUANJUBANLEOMGZHIBO,SHIXIANLEQUANWANGSHENTOU,QUANQUDAODUOXINGSHIXIACHEN;NEIWAILIANDONG,JUHUASUANBAIYIBUTIEDEYICHUDADAZHONGRENQUN,TONGSHIMAODINGNIANQINGYONGHU,YIZHANCHUANTOUQUANYUSHICHANG。

JINJIEZHE,JUHUASUANXIANFAZHIREN,LIANHEYANGSHIWANGLUOCHUNWAN,YONGDUOZHEIGECHUNJIEYINGXIAOZHUZHENDIDEZHONGYAOZHIGAODIAN。

JUHUASUANYICHUSHOUJIUSHI20YIBUTIE,YONGYUCHUNJIEDATAOXIHEYANGSHICHUNWANDEHEZUOCHANGJING,JIYONGHUFAFANGPINPAIBUTIEHONGLI。CICIDEBUTIEJINE,JIANGQUANBUYONGYUSHANGPINHAOHUODEJIAGEZHIJIANG,QIZHONGJIUBAOHANQINGKONG50000GEGOUWUCHE、10000GENBANJIAJINTIAO、BANJIAiphone11DENGBUTIENEIRONG,JIANGJIAZHI10YIDEBUTIEHONGLIQUANSHUYINENGKANJIANDEJIAZHISHIHUI,YONGHUASUANDEFANGSHIFAFANGJIDUOSHOUDANG。

活动之外的日常时节,聚划算还在分厘必争的淘宝APP的足球竞猜软件,占据入口要地。剁手党通过淘宝App页面入口或直接搜索“百亿补贴”,即可直达聚划算百亿补贴会场。8亿淘系流量海洋,源源不断的为聚划算引流。

PINPAIZHANZHISHIYINZI,ZHENQIANGSHIDANDEZHANZHENG,HAISHIYAOGUIJIEDAOZHENJINBAIYINDEBUTIECENGMIAN。

2019NIAN12YUE11RI,JUHUASUANBAIYIBUTIESHANGXIAN,DAOLEDIERTIANZHONGWU12DIAN,FANGWENBAIYIBUTIEHUICHANGDEYONGHUYICHAOGUO100WAN,XIACHENSHICHANGYONGHUZHANBICHAOGUO65%。

BUJINLIULIANGJINGREN,“JIZHIDIJIA+ZHENGPINBAOZHENG”DESHUANGZHONGYOUHUOZHIXIA,ZHUANHUALVHENSHIKEGUAN,FANGWENYONGHUZHONGCHAOGUOLIUCHENGJIANGHUOPINTIANJIAGOUWUCHE,PINGGUOiPhone 11、AirPodsERJI、DAISENV8CHUIFENGJI、SKIISHENXIANSHUIDENGJIZHIBAOKUANSHANGPIN,ZHENGDIANSHANGXIAN,CHANGCHANG“MIAOGUANG”。

DAOLE2020NIANDIYIGEGONGZUORI,JUHUASUANYOUTOURUQIANWANBUTIEZHILIDINGJICHELIZI,JIANG10JINZHUANG649YUANDEJIAGE,ZHIJIEDADAO258YUAN,RANG“SHUIGUOZIYOU”BUZAISHISHAOSHURENDEDUXIANG。

GUANFANGTONGJIXIANSHI,2020NIANGANGGUOQUSANZHOUDUO,JUHUASUANBAIYIBUTIEDELEIJIFANGWENLIANG,YIJINGTUPOYIYIRENCI。

足球竞猜软件 HAIXIAOSHANBENGDELIULIANGHUXIAOERLAI,YAOSHIXIANZHUANHUA,BIXU“JIAGELI+SHANGPINLI”SHUANGJIANHEBI,JIAGELIKEYIXIYINYONGHU,DANZHANGQILIUCUNYONGHU,BIXUJUBEI“YIZHANSHIGOUQI”DESHANGPINLI,ZAILIANGWEIDAGETAOBAO、TIANMAODELICHENGZHIXIA,JUHUASUANBUSHI“GUJUNFENZHAN”。

CONGMUQIANDEZHANSHULAIKAN,YOUSHANGSHIZHUAZHUZHONGDIANDANPINDABAO,BIRUZHENDUIPINGGUOSHOUJIDENG,ZHEIBUSHIWEIYIGECONGMINGDEZUOFA——YINWEIPINGGUODECHUWEIXIAOYINGMINGXIAN。

DUANQIBUTIEJIANHUO,DEQUENENGKUAISULAXIN,DANYAOZHANGQILIUKE,HAISHIDEKAOQUANPINLEIYOUSHI,JUHUASUANYANGKAODEDAALIXI,QIPINLEIYOUSHIJIWEITUCHU。

足球竞猜软件 ZAIWANNENGDETAOBAOKEYIMAIDAOYIQIE;ZAIRONGNAHAINEIWAIPINPAIDETIANMAO,ZEKEYIYIZHANSHIGOUQIPINPAIHAOHUO。

足球竞猜软件 JUHUASUANDEBAIYIBUTIEYEJIELILEZHEIYIYOUSHI,FUGAIPINLEIJIWEIDUOYUAN,BUJINFUGAIiPhone、DAISENXICHENQI、SKIISHENXIANSHUIDENG“YINGTONGHUO”,HAIYOUNAIKE、ADIDENGXIEFU,BINGXIANG、KONGDIAODENGJIADIAN,YIJIGELEILINGSHI,ZHUROU、NIUPAIDENGSHENGXIANSHANGQIANKUANSHANGPINZAIXIAN。

足球竞猜软件 YUCITONGSHI,JUHUASUANTONGGUOFUHUA1000GEQUANQIUCHANYEDAI、YINBAO30000GEPINPAIDENGZHANLVE,KEYIRANGGAOXINGJIABIDECHANGZHIYOUPIN,ZHIJIEDUIJIEZHONGDUANXIAOFEIZHE。

YIGAOGUANGDEPINPAIZHIZHANZHANJUSHUYIYONGHUXINZHI,ZAIYIBAIYIBUTIEDEJIAGEYOUSHILIULAOKELAXINKE,RANHOUTONGGUOQUANPINLEIYOUSHIZHANGXIAOZHANZHUYONGHU,DANYAOSHANGTANG,LIANGCAOMANCANG,BINGQIANGMAZHUANG,JILEJUHUASUANZUGOUDEDIQI,2020NIAN,QIGAOJUGAODADEZHANLVEBUDANMEIYOUSHOULIANZHISHI,FANERYUEFAXIONGHAN。

2

阿里的攻守道:大生态优势

足球竞猜软件 JUHUASUANSHIXIANFENGZONGDUI,QUEBUSHIALITINGJINXIACHENSHICHANGDEQUANBULILIANG。ZAIYIZHONGDIANSHANGPINGTAIZHONGJINTOURUDEZHEICHANGCHIJIUZHANZHONG,ALIDEDIQIHEFAMADAODISHISHENME?

足球竞猜软件 DIYI,ZIJINYOUSHI。

BAIYIBUTIE,SHIDUIZIJINSHILIDEJIZHIKAOYAN,NENGFOUNACHUZHENJINBAIYIN,SHIBAIYIBUTIENENGFOUCONGYINGXIAOCENGMIANLUODIDAOYEWUCENGMIANDEGUANJIAN。

足球竞猜软件 ZAIDIANSHANGPINGTAILI,ALISHIZIJINSHILIZUIQIANGDEYIJIA。

ZUIXINYIJIDECAIBAO——ALIBABA2020CAINIANQ2JIDUCAIBAOXIANSHI,BENJIDU,ALIYINGYESHOURU203.64YIYUANRENMINBI,TONGBIZENGZHANG51%;DIAOZHENGHOUDEXISHUIZHEJIUJITANXIAOQIANLIRUN(EBITDA)WEITONGBIZENGZHANG39%,ZHIRENMINBI371.01YIYUAN;JINGYINGHUODONGCHANSHENGDEXIANJINJINGEWEI473.26YIYUANRENMINBI(66.21YIMEIYUAN),FEIGONGRENHUIJIYUANZEZIYOUXIANJINLIULIANGWEI304.88YIYUANRENMINBI(42.65YIMEIYUAN)。

JINGUANJISHUHENDA,DANALIDEYINGSHOU、JINGLIRUNRENGZAIGAOSUZENGZHANG,SHOUWOSHUBAIYIXIANJINLIU,SUOYI,JUHUASUANBAIYIBUTIE,ALIHUADEQITAODEQI。

DIER,B、CLIANGDUANJUQIANGDEWANGLUOYOUSHI。

足球竞猜软件 PINGTAIDIANSHANG,GUIGENJIEDIZUODESHIWANGLUOSHENGYI,SHANGHU、YONGHUYUPINGTAIGOUCHENGLESANJIAOGUANXI。

YITAIWANGDEFAMINGRENMAITEKAFU,CENGZHENDUIPINGTAIDEWANGLUOXIAOYING,TICHUYIGEGUANGSHOURENKEDEZHUMINGLUNDUAN,BEICHENGWEIMAITEKAFUDINGLV(Metcalfe’s Law)——WANGLUOJIAZHITONGWANGLUOYONGHUSHULIANGDEPINGFANGCHENGZHENGBI,JINGELIANJIENENGCHUANGZAONDEPINGFANGLIANGJIDEXIAOYI,ZHEIYEJIESHILEPINGTAIMOSHIWEIHEZONGNENGSHIXIANZHISHUXINGZENGZHANG。

足球竞猜软件 DANXINGCHENGWENGUDEPINGTAIXIAOYING,BIXUSHANGHUHEDUOSHOUDANGLIANGDUANJUQIANG,YOUCICAINENGRANGPINGTAISHUIZHANGCHUANGAO,SANBIANWANGLUOYOUSHICAIHUIYUEFAMINGXIAN。MUQIAN,ALIPINGTAISHANG,WULUNSHISHANGHUSHULIANGHAISHIYONGHUSHULIANGDOUSHISHOUQUYIZHI,DOUSHUBEIYUYOUSHANG。

足球竞猜软件 DUOSHOUDANGNENGZAIZHEILIYIZHANSHIGOUQI,SUOYINIANXINGGAO,ERALISHOUWO8YIDIANSHANGYONGHU,YOUDUISHANGHUGOUCHENGLEWUFAJUJUEDEXIYINLI。ZHEIGEYOUSHI,TONGYANGHUISHUSONGJIJUHUASUAN。

足球竞猜软件 QISHIZHEIGESHENGTAIBUZHIDIANSHANGYEWU,BIRUZHIFUBAO,TONGYANGZAIWEIALITINGJINXIACHENSHICHANGJIAYOUZHUWEI——RUJINZHIFUBAOYIJINGCHENGWEIJINCIYUWEIXINDEZHONGGUODIERDAAPP,ZAOJIUKAISHIFANBUALIDIANSHANGYEWU,QUNIAN4YUE,SHOUJITAOBAODEZHIFUBAOXIAOCHENGXUYONGHUJIUYIJINGGUOYI,DENGDENG。

第三,商业操作系统的底盘效应。

足球竞猜软件 WULUNSHIQIANDUANDESHANGHU,HAISHIHOUDUANDEZHIZAOGONGCHANG,DOUZAIZHUIGANSHUZIHUADELANGCHAO——ERALITIGONGDESHANGYECAOZUOXITONG,QIAQIASHIRANGSHANGJIAMEIYOUNANZUODESHENGYI。

DUIYUSHANGJIALAISHUO,ALIBUJINTONGGUO8YIYONGHUWEIQIDAILAIXIONGYONGPENGPAIDELIULIANGHEXIAOLIANG,HAITONGGUOYILANZIDEXITONGFUWU,ZHULIQIDENGSHANGXINLINGSHOUDEGAOLIE。

DABUFENSHANGHU、PINPAI、ZHIZAOCHANYE,DANGRANHUIBATIANPINGXIANGALIQINGXIE,BIRU,MUQIAN,PINGGUOZAIZHONGGUODALUQUWEIYIDEGUANFANGQIJIANDIANJIUKAIZAITIANMAO。

足球竞猜软件 ZHENGSHIYOULEDAALIXIDEJIACHI,JUHUASUANCAIHUIYUEFAYONGMENG。

足球竞猜软件 DANGRAN,XIACHENZHANCHANGSHIYICHANGZHANGQIZHANYI,WULUNDUIYUJUHUASUANHAISHIPINDUODUO,DOUSHIRUCI,PINDUODUOJUYOUXIANFAYOUSHI,JUHUASUANBIANDAOKUAYUE,WEILAIZHANJU,HAIYAOQIEDENGQIEKAN。

DANHAOWUYIWEN,2019NIAN3YUEERCIFUXINGDEJUHUASUAN,ZUIJINYINIANDEZHANJIDANDEQI“JINGYAN”ERZI,WEIALITINGJINXIACHENSHICHANGDEZHANGQIZHANYI,KAILEHAOJU。


注:文/财经故事会

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